The most important considerations in the development process are whether a project will be successful in the marketplace. THK Associates has a staff of professionals in the Marketing and Economics Division who conduct economic and demographic analyses and financial feasibility studies. The results of these analyses allow a client to test his ideas against the market and provide the designer with an economic basis for land planning decisions. Financial feasibility studies are also developed for specific projects, including pro forma income statements, cash flow analyses, and determination of financial rate of return. Socioeconomic studies are also undertaken for public agencies and private clients as part of the land development process.
“A primary goal of our market research is to conduct the necessary economic analysis to
1) Gather the data to quantify the economic spending for a product or service under consideration in each location under consideration,
2) Calculate the degree that each prospective location is under-served or over-served.
3) Provide a client with quantitative data to identify the market potential of each location under consideration.